Demetrio P. Cardona- Maguigad
Strategic Design Director, Lime Red Studio
Demetrio P. Cardona-Maguigad is a strategist and educator in the areas of communication, media, design, and web technologies.
As the director of strategic design at LimeRed Studio, he leads collaborative and process-driven methods between clients and development teams to uncover insights and align business and project goals towards innovative design solutions.
He has been a part of the Columbia College Chicago community for over eight years, formally as a leading staff member and consultant at Community Media Workshop/Public Narrative and now as an adjunct faculty in the Communication & Media Innovation Department instructing digital strategies courses and provides support for curriculum research and design.
He is a prolific speaker and communicator. He has been invited to present and lead engagements across the country at numerous conferences through the years on the topics of social media strategy and policy development, story-based analysis and strategy, user-centered content strategy, information architecture, web design, the media and public relations.
He is also a multimedia producer whose work has focused on cultural diversity, social justice, and community development.
He has directed and produced award-winning video documentaries, developed and designed multimedia-based community programs for organizations and schools, and has written and designed sound scores for several community theater projects with the Center for Immigrant Rights and Community Arts and Pintig Cultural Group in Chicago.
He was a founding member of the Bagwis Collective, a Chicago-based world fusion musical and cultural group. He was also a co-founder of the Chicago Pinoy Music Scene, an online and community site for local and international touring Filipino music groups between 2004 and 2010.
For the past six years, he has been the host and executive producer for Chicago is the World, a weekly on-air radio program on WHPK where he curates and features music, voices and stories from around the globe.
By nature, he is a listener, a storyteller and artist at heart who works to create experiences for people that guides them through the complexities of today’s digital world so that they can discover new connections, meaning, and possibilities.