Past Event


The Authentic Brand Experience

What is a brand, and how do you create an authentic brand that can last? This is no simple task or a single exercise, but a mindset. We’ll walk through some creative exercises to get to the heart of your brand experience, explore some options for communicating that story and address the many opportunities you have to embrace brand throughout all aspects of your business.

date
Thursday July 26, 2018
time
4:00 PM - 6:00 PM (Central Standard Time)
venue
2112
location
4245 North Knox Avenue, Chicago, IL, USA Get Directions

This event has ended.


The Authentic Brand Experience: A Brand Identity + Customer Experience Workshop

People do all kinds of crazy things to buzz, but buzz fades. If you focus on what’s hot, you’ll have your ten minutes of fame, and then you’re irrelevant. What is a brand, and how do you create an authentic brand that can last? This is no simple task or a single exercise, but a mindset. We’ll walk through some creative exercises to get to the heart of your brand experience and explore some options for communicating that story.

This is ideal for any individual or business who wants more tools to dive deeper into their brand experience.

When you leave, you’ll:

● Appreciate the purpose of a brand and get excited about yours
● Understand the different components of a brand
● Have some tools for exploring your brand further
● Understand the different ways that your brand communicates with your audience(s)
● Feel more creative and connected to your mission
● Have the mindset to evolve with your brand


About The Instructor

Carley Marcelle Madi is a future-obsessed creative who loves stories, conversations, and designing solutions. She has worked and trained as a storyteller, an entrepreneur, a designer, marketing director, a change management consultant, a business strategist, and an industrial-organizational specialist. She is founder of M|Rising Creativ, a new content production company, the co-founder of a digital series called BETA launching this August, and consults on strategy, marketing and engagement with a wide variety of businesses and individuals. Learn more about Carley here.

Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.

The Authentic Brand Experience
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