Calling all creatives, freelancers, aspiring business owners and those who support entrepreneurial activities!
Andrea Reyes, Chair of the NYC Fair Trade Coalition, is taking her show on the road! Grab your tickets today for this 2 day workshops to help you start, grow, or revitalize your fashion brand.
This event has ended.
The four parts will be broken down into:
Day 1 - Market Research, Target Market, Competitive Landscape/Branding & Marketing
Give us your pitch. Don't have one? No worries. We are here for you in this first session to tackle the market research, identify your target market, and check out the competitive landscape. Let's make sure your idea has some legs, is original, and has a market out there. Next we will examine what your brand stands, what the foundation of your company is, and out to incorporate sustainable practices. Let's find your intersection and make a marketing plan.
Day 2 - Product Development/Retailing and Distribution
You've got your company name, logo, and ideal customer, now let's give them a beautiful quality product. We'll tap into our fair trade fashion resources and come up with a plan to find pattern makers, production managers, manufacturers, and ethically sourced supplies. During the retail and distribution session, we will examine the many ways to bring your items to market and how to grow in a sustainable way. From pop-up shops to trade shows we'll go over each and talk about the benefits and pitfalls.
What to bring & what to expect:
BYOC - Bring your own computer. This is a working event. Get ready to brainstorm and provide suggestions and ideas to your fellow business community.
Food - We will serve snacks and coffee throughout the day!
*These classes are not only subject to fashion but that is our expertise. Service-based businesses are also welcome.
CLOTHING SWAP! **Meet our business baby Harlem Undressed, a fashion exchange serve which helps budding entrepreneurs like you look stylish on the cheap! ~ Bring your gently used clothes and swap them for some new threads.
Instructor:
Professor Andrea Reyes - Chair of the NYC Fair Trade Coalition is currently working as an adjunct professor at LIM College, Pace University, & Baruch College teaching a variety of classes within the fashion industry. Andrea is also a fair trade business owner. A. Bernadette works with artisans in Uganda creating accessories, home goods, and more from recycled/upcycled materials. She also hosts community clothing exchanges under the name Harlem Undressed.
Partners & Sponsors:
Chicago Fair Trade - Evolve Her - Women's Business Development Center
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.
