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CRAFTING HAPPILY EVER AFTERS – Telling Brand Stories that Come to Life
March 16 @ 12:00 pm - 1:00 pm
CRAFTING HAPPILY EVER AFTERS
Telling Brand Stories that Come to Life
Hugo Pérez, Content Strategist, Local Boy Productions
Brand stories are now being told simultaneously, sequentially, and can be related or unrelated. A cohesive 360-view of content storytelling is required for success, releasing brands from traditional boundaries and enabling them to stay top of mind with today’s consumer. The most effective content storytelling weaves together a “common thread” of core components that broaden the knowledge of the brand, drive action, elicit emotion, and encourage recommendation.
Participants in this session will come away with…
An understanding of the crucial components in brand content storytelling
An effective way to uncover the main idea behind any brand story
A guide to mapping out the visuals that will bring stories to life
An experience thought leader, creative catalyst, innovative strategist, and integrated marketer, Hugo Pérez has dedicated more than two decades to telling stories that are engaging and memorable.
The common thread to his story weaves across significant leadership roles at a variety of companies, fueled by wide-ranging global experiences. This journey has shaped a unique point of view as an insightful storyteller that has enabled Hugo to build a role as a respected voice in today’s digital world, including significant expertise as a multicultural marketer.
Hugo’s extensive client-side experience and his unique points of view and creative skills are used to create content that impacts all types of audiences and wide range of clients including the Turtle Wax, Nestle, Cricket Wireless, Scotts Miracle-Gro, Allstate, MTV, Mars, Inc., Frito-Lay, and AT&T.
For nearly a decade, Hugo has also taken on the role of independent filmmaker. As a partner at Paper Crane Productions, LLC, he has been part of creating three award-winning short films: Grande Drip, a romantic drama, features, Hollywood legend Gary Marshall. Knight to D7 is a powerful drama starting Emmy-Award winners Hector Elizondo and Jackée. Drink is a thriller in the vein of Alfred Hitchcock’s Psycho, with over 1.3 million views on YouTube. Each of these films has been honored as official selections at dozens of film festivals, winning numerous awards.
Hugo has traveled and worked extensively around the world. He was born in Puerto Rico, raised in Chicago and lived in the iconic cities of Philadelphia, PA, Washington, D.C., and London, England. He earned his graduate degree at Northwestern University.
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