Katherine Raz

Fouder, Small Craft Advisory
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Katherine Raz is the founder of Small Craft Advisory, where she consults e-commerce entrepreneurs on growth marketing campaigns for search and social and conversion optimization. She’s an expert in the Shopify platform and specializes in marketing for social enterprise, fair trade businesses and entrepreneurs focused on using business as a force for good. Previously she was the marketing manager for Mightybytes, a Chicago-based web design firm and Certified B Corporation. She has worked in marketing for a handful of digital startups, including the crowdfunding platform Indiegogo. In 2009 she co-founded a vintage pop-up market called the Vintage Bazaar, which merged with the Renegade Craft Fair in 2012.