Google Analytics is a powerful free tool that tracks how people find your website, what pages they view, and what actions they take on your site. In this data you can find insights to help grow your business. Non-members, click here to register http://bit.ly/2Hvt4gq
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Google Analytics is a powerful free tool that tracks how people find your website, what pages they view, and what actions they take on your site. In this data you can find insights to help grow your business.
In this presentation you will learn the following fundamentals:
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What Google Analytics is and why you should be using it
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How to install Google Analytics on your website
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What types of data Google Analytics collects and how it is collected
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How data is organized within Google Analytics reports (the ABCs)
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Business questions that can be answered using Google Analytics
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The top reports to pay attention to and what the numbers mean
Kyle Akerman is a Google Analytics Consultant and has been a 2112 mentor since June 2017.
He has degrees in both marketing and engineering and loves helping marketers discover web data insights that lead to smarter business decisions.
For fun he DJs for local community radio station WCXP-LP 107.1 FM and CHIRPradio.org.
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.
