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Sync It: The Sound of Money

In the ever-changing landscape of the music business, synchronization and licensing opportunities have proven to be an essential source of income for up and coming artists. Sync It aims to explore the process behind placement opportunities and how artists and advertisers might find opportunities to brand one another. Non members, click here to register: https://bit.ly/2W0vHxF

date
Thursday, June 11, 2020
time
6:00 PM - 8:00 PM (Central Standard Time)
venue
2112
location
4245 N Knox Ave, Chicago, IL 60641 Get Directions
tags
Music Business

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In the ever-changing landscape of the music business, synchronization and licensing opportunities have proven to be an essential source of income for up and coming artists. Sync It aims to explore the process behind placement opportunities and how artists and advertisers might find opportunities to brand one another.

Panelists:

  • Jessie LaBelle, Independent Music Supervisor & Producer; Women in Music Chicago Chapter Chair
  • Alec Stern, Director of Music, DDB


Live Listening/Feedback

Attention all Artists: Submit a track to be reviewed and discussed by our expert panel!

Our live listening/feedback portion of Sync It is aimed to not only give attendees the chance to share their music with industry professionals but also to help explain what goes into making a track ‘licensable’.

10 tracks will be selected prior to the panel discussion and then snippets of each track (approximately 20-30 seconds) will be played and reviewed by the panel.

Click Here to Submit a Track: http://bit.ly/2TCOiNs

Deadline: MAY 29, 2020, 5 PM (CST)

Submissions without the required materials or submissions after the deadline will NOT be accepted. 

Bios:

Jessie LaBelle is a music supervisor and producer who works with global advertising agencies, brands, film, television, networks, and gaming companies, as well as other music supervisors.

She has a specialty in finding independent and major label artists to help drive campaigns and brand strategy through ideation, artist integration, original music production, music supervision, and licensing. She loves and strives to execute creativity and excellence in music at the highest level. Jessie has been the music lead on campaigns that have led to record deals for independent artists, and is an expert on helping clients leverage the power of music to connect with their consumers

She is also the Chair of the Chicago Chapter of Women in Music, a non-profit organization with a mission to educate and advance women in the music industry, a member of the Chicago Chapter of The Recording Academy, as well as the Guild of Music Supervisors

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Alec Stern

As the Director of Music for the global agency DDB, Alec has the unique position to oversee music for some of the largest brands in the world, including McDonald’s, Miller Lite, Capital One, State Farm, Skittles, The US Army, and many others. With a background in both music supervision and composition, Alec’s history of scoring and selecting music for ads runs deep. He has licensed some of the biggest songs in music history, working with the likes of Prince, Whitney Houston, John Williams, Elton John, Stevie Wonder, and The Beatles, co-produced a Broadway musical on Super Bowl Sunday, and is always looking for new and untapped talent to elevate the campaigns he works on.

Outside of work, it’s still all about music. Alec is a prolific songwriter, guitarist, and producer, a DJ, and a published music essayist.


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Sync It: The Sound of Money

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