The Best B2B Marketing Approach in the World
In the B2B world, Marketing’s only purpose is to support the sales team. Like Sales efforts, Marketing success is measured by revenue increases. Forget “Brand Awareness”, workshop participants will gain hands on understanding of how B2B Sales and Marketing teams work together to identify ideal prospects and provide content propelling them toward a deal close. Non-members, click here to register http://bit.ly/37I7rCH
Tuesday, March 24, 2020
6:00 PM - 8:00 PM (Central Standard Time)
4245 N Knox Ave, Chicago, IL 60641 Get Directions
Business and Entrepreneurship
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In the B2B world, Marketing’s only purpose is to support the sales team. Like Sales efforts, Marketing success is measured by revenue increases. Forget “Brand Awareness”, workshop participants will gain hands on understanding of how B2B Sales and Marketing teams work together to identify ideal prospects and provide content propelling them toward a deal close. Sales and Marketing Troubleshooter, Ron Shulkin, guides attendees through workshop exercises.
B2B Best Practices: Account Based Marketing
Account-Based Marketing (ABM) enables B2B teams to focus solely on a defined list of targeted accounts, accounts most likely to convert; most likely to generate the most revenue. By eliminating unqualified prospects early, there is a shorter sales cycle.
ABM is precise, targeted, personalized, measurable…and provides the highest ROI among B2B marketing tactics and strategies. The approach teaches us to be better listeners – to take a step back from pushing content, and remember to listen to our prospects, learning what it is that will directly appeal to them and help their businesses grow.
ABM lets us share very personalized messaging to very specific prospects. We create a direct dialogue around an offer that inherently excludes the rest of the selling competition. We share our industry knowledge, our team gains credibility as thought leaders; we offer only relevant content that clearly provides value. When our prospects get answers, they learn to trust. Once trust is built, a relationship is formed, and this, in turn, leads to sales.
Sales & Marketing Leader
Ron Shulkin has a great history leading the successful marketing and sales efforts of emerging digital marketing technologies. He helps teams translate product features into solutions to business problems and roll out new offerings. Ron brings credibility to the table via his frequent publications, constantly learning from and nurturing relationships with senior industry marketing executives. To fuel sales efforts, Ron guides new product Go-To-Market Strategies, Lead Generation Programs and architects major tactical content pillar assets. He takes great pride delivering actionable guidance for framing how new technologies address problems buyers are trying to solve. Ron applies his experiences helping others bring their offerings to market.
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