If you still haven't effectively utilized influencer marketing for your company or are curious to learn more about it, this workshop is for you. We will cover the fundamentals and beyond on how to best utilize influencer marketing for your company. You will walk away with a framework on how to work with influencers, what to expect, and how to measure success. Non-members, click here to register http://bit.ly/2FK65N6
This event has ended.
The Ultimate Influencer Marketing Guide for Businesses
Background: Pew Research shows 74% of consumers use social media to make purchase decisions, 81% of marketers who have used influencer marketing judged it to be effective, and 70% of Millennials use ad blockers. If you still haven't effectively utilized influencer marketing for your company or are curious to learn more about it, this workshop is for you. We will cover the fundamentals and beyond on how to best utilize influencer marketing for your company. You will walk away with a framework on how to work with influencers, what to expect, and how to measure success.
This workshop is ideal for:
Small to Mid-sized businesses and marketing professionals
Outline:
- Current influencer marketing and social media landscape, how much advertising spend is allocated on each platform, etc.
- Establishing your goals for influencer marketing
- Different ways to work with influencers: outreach, pitch, how much to offer
- Defining success metrics and KPIs, what tracking tools to use
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