Join our September Roundtable where Kyle Akerman will answer the burning question: What is Google Analytics and how do I use it? Google Analytics is a powerful, free tool that tracks how people find your website, what pages they view, and what actions they take on your site.
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Join our September Roundtable where Kyle Akerman will answer the burning question: What is Google Analytics and how do I use it?
Google Analytics is a powerful, free tool that tracks how people find your website, what pages they view, and what actions they take on your site.
In this presentation you will learn the following fundamentals:
- How to set up Google Analytics on your website
- What types of data Google Analytics collects and how it is collected
- How data is organized within Google Analytics reports
- The top reports to get you started
- Business questions that can be answered using Google Analytics
Kyle Akerman is a Google Analytics and Conversion Optimization Consultant. He has degrees in both marketing and engineering and loves helping marketers discover web data insights that lead to smarter business decisions. Kyle is a mentor at 2112 and for fun he DJs for local community radio station CHIRP Radio (WCXP-LP 107.1 FM & CHIRPradio.org).
What’s Roundtable? Founded in 2012, we are a peer-to-peer forum for independent small business owners to share and discuss ideas, provide collective feedback and solutions, and inspire and energize each other as we move our businesses (and lives) forward. We meet on the third Wednesday of every month from 9:30–11:00am. We began as a group for women in business but all growth mindset humans are welcome. Questions? Contact a co-chair: Kathleen Kearns or Joy Panos Stauber, or sign up for monthly emails.
Thank you, 2112 Chicago. Our collaborator and host, 2112, is Chicago's first incubator focused on the development of entrepreneurs and disruption in music, film/video and creative technology. Learn more and check out their roster of public events at 2112inc.com.
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