Posted By: Scott Fetters
2112 Member The Desire Company has concluded its Series B funding round, catapulting its valuation to $97 million. This funding infusion positions the company to capitalize on the escalating demand for authentic, expert-driven content, particularly from Retail Media Networks (RMNs) and is timely given the Federal Trade Commission’s heightened focus on transparent marketing practices.
The funding coincides with the debut of The Desire Company’s Retail RMEDI 360 (Retail Media Expert Distribution Ignitor). The platform is designed to enable brands and retailers to seamlessly integrate expert product education throughout the shopper experience, empowering consumers with valuable information to make informed purchasing decisions.
Through its unique approach to educating shoppers about products, The Desire Company has driven results for over 80 brands. Clients have reported a 12x conversion boost, 62 per cent increase in time on-site, and 25 per cent growth in average order size.
“With the close of our Series B raise, and the launch of The Desire Company’s Retail RMEDI 360 platform, we’re not just introducing a new product, we’re setting a new standard for retail media technology.” said Eric Sheinkop, Co-Founder and CEO of The Desire Company, “Brands and retailers are seeking to expand beyond their traditional commerce media models and integrate trusted product information directly into their shopper’s purchasing journey. Our platform promises to transform how shoppers access product education at the crucial point of decision.”
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