Senior VP and CMO at Wintrust Financial Corporation
Matt is the Senior Vice President and Chief Marketing Officer at Wintrust Financial Corporation (NASDAQ: WTFC). With banking assets of more than $27 billion and over 150 banking locations in Illinois and Wisconsin, Wintrust is currently the second largest bank group headquartered in Illinois. A 20-year veteran of Wintrust, Matt leads the 30+ person Wintrust Marketing Team. Structured as an internal agency, this team supports all Wintrust brands and business lines, handling all messaging, strategy, creative, data, digital, sponsorships, media buying and production.
Matt earned Bachelors degrees in Journalism and Radio-Television-Film from the University of Texas at Austin and a Marketing MBA from Loyola University – Chicago. Matt is a currently a mentor at mHub-Chicago, a board member of Bernie’s Book Bank and the Chicago Innovation Awards and previously served on the boards of St. Scholastica Academy, Irish Repertory Theatre and The Wilmette Theatre Education Project. He and his wife, Erin, live in Park Ridge with their three sons.
areas of expertise:
Marketing Strategy & Tactics – Including brand development, planning, media, direct mail/marketing, sponsorships, digital, social media, copywriting, creative & PR.
Customer Segmentation & Targeting – Identifying and building plans/tactics to pursue specific groups of prospects.
Sales Strategy & Support – Development of sales strategies, calling efforts and support materials.